A new logo, brand guidelines, and strategy, for IBioIC looking to the future.

Since 2013 IBioIC’s role is to stimulate the growth of the IB sector in Scotland to £900 million by 2025. We worked with IBioIC to completely redevelop their logo, brand guidelines, and strategy, as they move in to phase two of their plan towards 2025.


Updating the typeface.

From a larger selection of typefaces, we worked with the IBioIC marketing team, to narrow it down to the final three.

IBioIC Typography

A bold new colour palette.

Working from the previous colour palette of darker tones, we completely refreshed the look of the logo with a modern, fresh colour scheme.

Colour Palette

Recolouring the Icon.

We created a number of options to present to the IBioIC team for selection.

IBioIC Icons

The new brand guidelines.

we created a new comprehensive set of brand guidelines for designers to follow.

some example pages:


A strategy for the future.

The brief was to develop a strategy & review document that was simple to read and easy to extract information from. We created an infographics document that reviewed the past, discussed the present, and set out the future.

Cover of IBioIC Strategy