Designing the Experiential AI logo.
“The visual identity will need to complement and help to communicate the theme among practitioners and the general public. The high public profile aspiration necessitates a clear & complementary brand identity.”
Dr. Drew Hemment
Experiential AI is an emerging research theme across Edinburgh's Future Institute, Bayes Centre, School of informatics & the Data-Driven Innovation Programme.
Algorithms control our life choices in many ways these days, Experiential AI is a novel way to address the harmful and negative aspects, and increase positive outcomes for AI.
The Generative logos.
Building a brand.
We create a comprehensive set of guidelines to ensure consistency across the brand.
Animating the Experiential AI logo.
Fairness, morality and transparency are challenged by entanglements with autonomous systems that are in many ways unintelligible to humans.
By animating the Experiential AI logo we created thousands of versions of the logo, from each frame, to symbolise the fairness, morality and transparency of AI systems, topics that are already under investigation by AI scientists.