The logo tells the story.
From re-drawing the marque, to animating the logo, we completely re-designed the annotate.com identity. This was only the beginning of a larger brand transformation.
A "Brand" new style guide...
To keep everyone on the same page, we created comprehensive brand style guides for everyone to follow.
...with a few new illustrations.
We created a library of illustrations to support all of the services offered by annotate.com to their customers.
Creating the explainer film.
From storyboard to script, voice over and music, to final render, we created a simple engaging explainer film to communicate the annotate product to their target audience.
creating the storyboard
to developing THE ASSETS
Click below to watch the final film.
smarter document collaboration that works for the digital workplace
Redesigning the website.
With the new visual style in place, we completely redesigned the annotate.com website to bring it in-line with the new brand.
To make this process as simple, and understandable for the client as possible, we created the entire website as a prototype within Adobe XD to demonstrate how the website would function before it was passed to the annotate in-house development team to be built. You can see the new website here:
a selection of pages from the new website design
The white paper.
To support the launch of the new brand, logo and website, we redesigned all of the existing collateral to bring it in-line with the new brand style guidelines.
Quick reference guides.
As part of the annotate.com website, we create a series of quick reference guides to help the user understand the application.